Hello! I'm Valerie
I'm a marketing professional specializing in marketing planning, social, SEO, email, and content marketing.
I will customize your marketing needs while you focus on your business specialty.
Together, we'll make your business a success.
Received a Master of Secondary Education certified in Business Education. Certified in 7-12 grades for New York State and K-12 in Pennsylvania. Degree includes a one year student teacher internship at East Islip High School in East Islip, New York where I taught Business Law, Keyboarding, Economics and was the teacher for their SADD student club.
ROBERT MORRIS UNIVERSITY
Received a Bachelor of Business Administration with a concentration in Marketing. Internships include Clear Channel Communications and The Mall at Robinson Management Office both located in Pittsburgh, Pennsylvania. My strategic marketing project was for the Pittsburgh Penguins entitled "The X-Generation" which was chosen by the team and was used in a Marketing campaign.
High School Diploma
MARS HIGH SCHOOL
Received a diploma in general studies while concentrating electives on business classes. I enjoyed playing doubles tennis, was a track and field statisition (I helped keep scores), and was in the colorguard.
Campaign Planning Manager
Responsible for the development, maintenance and measurement of strategic integrated marketing campaigns for Marketing and Ecommerce.
Steelers Nation Unite Program Manager
THE PITTSBURGH STEELERS
Engaged Steeler fans from around the world and rewarded them based on their activity level. Managed the program strategy, branding, and execution of the program at training camp, regular season and online at steelersnationunite.com and on mobile devices.
Marketing Planner, Email
DICK'S SPORTING GOODS
Collaborated with Planning, eCommerce, Store Services, Store Operations, and Community Marketing for strategic email planning across DICK'S Sporting Goods brands. Responsible for all email creative templates, creative kick-off meetings, ensuring that all emails represent the brand identities, and managed the email budget.
Advanced in Microsoft Office Programs
Expert Strategic Planner
Proficient in Social Media Management
Experienced in SEO
Expert Marketing Planner
Advanced Email Management
Email has my heart. It was my first love in Marketing. I am experienced with ALL aspects of email marketing. From list building, platform set-up, to deploying, and analysis, I can help you get your email program up and running in a competitive environment. I've managed lists from as little as 18 addresses to more than 10 million!
If you were to ask someone about me, they'd probably say that I love planning. And, they are correct! I thoroughly enjoy planning projects and keeping them on-track and on-budget. Details and schedules are my friend. They should be yours too! Let me help you with a strategic plan for your business!
Social Media Management
Social media is an important marketing tool for all businesses. Many of my clients shy'd away from social media because they didn't have time and didn't know what platforms they should be on. It was overwhelming. While you focus on your business expertise, let me manage your online marketing and keeping your business relevant in the age of social media.